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Investing.com -- Kia reported a consolidated operating profit of 1.5 trillion won for the third quarter, representing a 47% decrease quarter-over-quarter and a 49% decline year-over-year. This figure fell significantly below the recently lowered consensus estimate of 2 trillion won.
The South Korean automaker attributed the disappointing results to several factors, including the full impact of the 25% U.S. auto tariff. Additional challenges included higher incentive spending in both U.S. and European markets, increased warranty provisions, and elevated research and development expenses.
Looking ahead, Kia expects the fourth quarter of 2025 to continue facing the full 25% U.S. tariff impact for nearly the entire period. Relief is anticipated in the first quarter of 2026, when the tariff is expected to decrease to 15%.
The company plans to strengthen its market position in the United States by leveraging its Carnival and Sportage hybrid electric vehicle (HEV) models to gain additional market share while protecting profitability. For the European market, Kia is counting on its EV5 model to maintain momentum.
In a separate announcement, Kia revealed plans to cancel 3.38 million treasury shares, amounting to 323 billion won.
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