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SHENZHEN, China - RLX Technology Inc. (NYSE:RLX), a leading global branded e-vapor company, reported fourth quarter earnings that fell short of analyst expectations, despite beating revenue estimates. The company’s shares dropped 3.8% following the announcement.
For the fourth quarter ended December 31, 2024, RLX Technology reported adjusted earnings per share of $0.19, missing the analyst consensus of $0.20 by $0.01. However, the company’s revenue came in at RMB813.5 million ($111.4 million), surpassing the consensus estimate of $794 million and marking a significant increase from RMB520.5 million in the same period of 2023.
The company attributed its revenue growth to successful international expansion efforts. Gross margin improved to 27.0% in Q4 2024, up from 23.7% in the year-ago quarter, due to a favorable change in revenue mix and cost optimization initiatives.
"2024 was a remarkable year for RLX, highlighted by tremendous progress in our global operations," said Ms. Ying (Kate) Wang, Co-founder, Chairperson of the Board of Directors, and Chief Executive Officer of RLX Technology. "We’ve holistically upgraded our organizational framework and refined our business models to address international markets’ diverse and dynamic needs, driving significant growth and solidifying our market leadership in multiple regions."
For the full fiscal year 2024, RLX Technology reported net revenues of RMB2,748.6 million ($376.6 million), a 73.3% increase YoY. Non-GAAP net income for the year was RMB934.0 million ($128.0 million), compared with RMB903.9 million in the prior year.
The company’s stock decline suggests investors may be focusing on the earnings miss rather than the revenue beat and strong YoY growth. RLX Technology continues to prioritize innovation, compliance, and diversification of its product portfolio as it navigates industry dynamics and pursues global expansion opportunities.
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