Weibo shares jump 4% as Q2 results surpass analyst expectations

BEIJING - On Thursday, Weibo Corporation (NASDAQ:WB) reported second-quarter earnings that exceeded analyst expectations, delivering solid performance across its advertising business.

The Chinese social media platform’s shares were up 4.18% in pre-market trading following the results.

The company posted adjusted earnings per share of $0.54 for the second quarter of 2025, significantly beating the analyst estimate of $0.43. Revenue came in at $444.8 million, surpassing the consensus estimate of $439.68 million and representing a 2% increase YoY. The company’s advertising and marketing revenues, which account for the majority of its business, grew 2% YoY to $383.4 million.

"We delivered solid performance this quarter," said Gaofei Wang, CEO of Weibo. "On the monetization front, our advertising business exhibited solid trend this quarter, leveraging our strengths in new product launch marketing and our capability to capture advertising budget during the e-commerce season."

The company’s operating margin improved to 33% from 31% in the same period last year, while income from operations increased 8% YoY to $145.6 million. Weibo reported that advertising revenues from Alibaba rose 10% to $35.7 million, primarily due to increased marketing demand for the June 18 e-commerce festival.

Weibo’s user metrics remained substantial with 588 million monthly active users and 261 million average daily active users in June 2025. The company’s value-added services revenue slightly decreased by 2% YoY to $61.4 million.

The social media platform has been focusing on integrating its social products and upgrading its recommendation system to improve user engagement. Additionally, Weibo reported robust growth in its AI-powered intelligent search community, which has driven an increase in overall search usage on the platform.

As of June 30, 2025, Weibo’s cash, cash equivalents, and short-term investments totaled $2.11 billion, providing the company with substantial financial flexibility.

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