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Investing.com - Weibo Corporation (NASDAQ:WB) shares gained 2.5% on Tuesday after the Chinese social media company reported third-quarter earnings that met analyst expectations despite a slight revenue miss and year-over-year decline.
The company reported adjusted earnings per share of $0.42 for the third quarter, matching analyst estimates, while revenue came in at $442.3 million, slightly below the consensus estimate of $447.31 million and down 5% YoY.
Advertising and marketing revenues, which make up the bulk of Weibo’s business, fell 6% YoY to $375.4 million, while value-added services revenue increased 2% to $66.9 million.
"We are pleased with our progress made in our intelligent search front," said Gaofei Wang, CEO of Weibo. "On the user product front, we have completed homepage information feeds product revamp, with recommendation feed as the main product interface to enhance users’ content consumption scale and efficiency."
The company maintained a solid user base with 578 million monthly active users and 257 million average daily active users in September 2025. Weibo’s non-GAAP operating margin was 30%, down from 35% in the same period last year.
The revenue decline was partially attributed to lower advertising contributions from sectors that had benefited from the Paris Olympic Games in the previous year, particularly food and beverage.
However, this was partially offset by strong growth in e-commerce and automobile advertising, with ad revenue from Alibaba surging 112% YoY to $45.5 million.
Weibo ended the quarter with a strong financial position, reporting $2.04 billion in cash, cash equivalents, and short-term investments as of September 30, 2025.
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