Investing.com - Financial Markets Worldwide

YouGov reports stable FY25 performance with margin improvement

AuthorMaria Ponnezhath
Published 14/10/2025, 07:30
YOU
-0.57%

Investing.com -- YouGov plc (LON:YOU) on Tuesday reported a 16% increase in revenue to £388.9m for the year ended July 31, 2025, reflecting the full-year impact of its YouGov Shopper acquisition.

The market research and data analytics group delivered underlying revenue growth of 1% as it stabilized operations during a period of organizational change and leadership transition.

Adjusted operating profit rose 22% to £60.7m, slightly ahead of market expectations, with underlying growth of 26% as the company realized benefits from its cost optimization plan. The adjusted operating profit margin improved to 16% from 15% in the previous year.

Adjusted earnings per share increased 8% to 31.7p, while the company maintained a robust balance sheet with cash of £54.8m at period end and a leverage ratio of 1.7x net debt to EBITDA.

"YouGov has delivered a stable performance with improved margins through the strength of our teams and our resilient business model," said Stephan Shakespeare, Chief Executive Officer. "Our focus on execution and cost discipline has rebuilt momentum and the strategic steps we’ve implemented demonstrate our commitment to returning to sustainable, profitable growth."

The company made progress on several strategic initiatives, including the recovery of its Data Products division through product improvements and renewed sales focus. YouGov Shopper advanced on growth initiatives and integration, including launching passive receipt-based panels in the Nordics and developing a new marketing activation product for European markets.

Looking ahead, YouGov expects to deliver modest progress in both revenue and adjusted operating profit for FY26, which includes the impact of planned incremental investments in panel and technology. The company will increase investment in strategic areas to improve its panel and technology capabilities.

The Board has recommended a dividend of 9.25p per share, up 3% from the previous year, payable on December 9, 2025.

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