UBS highlights strong demand for Swiss holiday homes

Published 04/06/2025, 10:02
UBS highlights strong demand for Swiss holiday homes

Investing.com -- Swiss bank UBS said that holiday homes in Switzerland continue to be in high demand, with prices rising 4% over the past year. The bank anticipates further price increases this year, although at a slower pace compared to 2024. St. Moritz remains the most expensive market for holiday homes in the Swiss Alpine region.

Engadin/St. Moritz leads the rankings with high-quality second homes costing at least CHF 22,300 per square meter, marking a 4% increase from the previous year. Verbier, which topped the list last year, now takes the second spot with prices at CHF 22,100 per square meter, reflecting a nearly 3% rise.

Zermatt has seen a price increase of over 5% to more than CHF 20,900 per square meter, placing it third, followed by Gstaad at CHF 20,600. Andermatt rounds out the top five, with prices around CHF 20,200 per square meter.

In these top five destinations, price growth has surpassed that of other regions. In places like Flims/Laax, Arosa, Davos/Klosters, and Lenzerheide, high-quality second homes can be acquired for CHF 15,000 to 17,000 per square meter.

Since 2020, second home prices in Switzerland’s mountain regions have surged over 30%, outpacing the broader housing market. This price boom has been most pronounced in Grisons, central Switzerland, and Valais, areas close to major business centers such as Zurich, Zug, and Lausanne. Meanwhile, the Bernese Oberland has experienced less robust growth.

In the first quarter of 2025, average prices across all analyzed destinations rose by 3.6% year over year, maintaining the same growth rate as the previous year but falling short of the 6.2% increase in 2023 and 7.9% in 2022. Saas-Fee and Disentis recorded the most significant price hikes, reaching double digits.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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