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In a recent series of transactions, a significant shareholder of 1 800 Flowers (NASDAQ:FLWS), Fund 1 Investments, LLC, has acquired a substantial number of shares in the company. According to a recent SEC filing, the purchases took place on May 15 and May 16, 2025, with a total of 165,000 shares bought. The transaction prices ranged from $4.5546 to $4.6763 per share, amounting to a total value of $759,096. These purchases come as the stock trades near its 52-week low of $3.86, having declined over 54% in the past year. According to InvestingPro analysis, the stock appears undervalued at current levels, with analyst price targets ranging from $6 to $12.
The shares were acquired for the benefit of PLP Funds Master Fund LP, with Pleasant Lake Partners LLC serving as the investment adviser. The transactions have increased the total shares owned by the reporting parties to 9,283,777. The shares are held indirectly, as noted in the filing, for the account of the Master Fund. InvestingPro subscribers can access 17 additional key insights about FLWS, including detailed financial health metrics and comprehensive valuation analysis in the Pro Research Report, helping investors make more informed decisions about this stock’s potential.
In other recent news, 1-800-FLOWERS.COM reported disappointing third-quarter 2025 financial results, with a larger-than-expected loss and revenue shortfall. The company posted an earnings per share of -$0.71, significantly missing the forecast of -$0.26. Revenue also fell short of expectations, coming in at $331.45 million against an anticipated $364.08 million. Meanwhile, Noble Capital downgraded 1-800-FLOWERS.COM’s stock from Outperform to Market Perform, citing concerns over the uncertain fundamental environment and fiscal 2026 performance expectations. This downgrade reflects the analyst’s view that the stock price may already account for potential benefits from the company’s new Celebrations Wave initiative. The initiative includes the introduction of a new app designed to enhance the consumer’s gifting experience. As part of its strategic shift, the company aims to reduce customer acquisition costs and improve customer engagement through this initiative. Despite these efforts, the company has withdrawn its financial guidance, focusing on the Celebrations Wave strategy to improve future EBITDA and cash flow.
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