1-800-flowers sees $1.13 million in stock purchases by Pleasant Lake Partners

Pleasant Lake Partners LLC, a significant stakeholder in 1-800-Flowers.com Inc. (NASDAQ:FLWS), recently increased its holdings in the company through a series of stock purchases. According to a recent SEC filing, the investment group acquired a total of 201,500 shares of Class A Common Stock over several transactions from March 18 to March 20, 2025. The purchases come as the stock trades near its 52-week low of $5.42, having declined approximately 28% over the past six months. InvestingPro data shows the company’s market capitalization currently stands at $359 million.

The purchases were made at prices ranging from $5.4707 to $5.6607 per share, with the total transaction value amounting to approximately $1.13 million. Following these transactions, Pleasant Lake Partners now holds 8,035,969 shares indirectly for the benefit of PLP Funds Master Fund LP, as noted in the filing’s footnotes.

These acquisitions reflect the investment group’s continued interest in the retail company, which specializes in floral and gourmet foods gifts.

In other recent news, 1-800-FLOWERS.COM reported its second-quarter fiscal year 2025 results, revealing a 6% decline in sales to $776 million, missing the consensus estimate by $27 million. The company’s earnings per share (EPS) also fell short, posting $1.08 compared to the expected $1.20. As a result, 1-800-FLOWERS.COM reduced its full-year 2025 EBITDA guidance by 22%, with the revised midpoint now at $70 million. In a strategic move to enhance delivery logistics, the company partnered with Uber Technologies (NYSE:UBER) to utilize Uber Direct for on-demand delivery services, particularly benefiting local florists during peak holiday seasons. DA Davidson maintained a Neutral rating on the company, with a price target of $7.50, noting ongoing year-over-year sales declines and the need for improved consumer confidence. The company’s challenges were compounded by a $20 million impact from a systems issue in their food business, although this is not expected to significantly affect Valentine’s Day sales. Despite these setbacks, 1-800-FLOWERS.COM continues to focus on cost reduction and leveraging AI for personalized marketing, while also exploring potential mergers and acquisitions.

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