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RINCON, Puerto Rico—Major shareholders of 1-800-Flowers.com Inc. (NASDAQ:FLWS) have recently increased their holdings in the company, according to a recent SEC filing. The Form 4 report reveals a series of stock purchases by Fund 1 Investments, LLC, PLP Funds Master Fund LP, and Pleasant Lake Partners LLC, all of which are significant owners of the company. This insider activity comes as InvestingPro data shows the stock has declined nearly 40% over the past six months, with the company’s market capitalization currently standing at $312 million.
The transactions, which took place over several days in late May 2025, involved the acquisition of a total of 55,000 shares of Class A Common Stock. The purchases were made at prices ranging from $4.6698 to $4.9194 per share, amounting to an aggregate value of $264,421. According to InvestingPro analysis, the stock is currently trading below its Fair Value, suggesting potential upside opportunity. Subscribers can access 12 additional ProTips and comprehensive financial analysis through the Pro Research Report.
These transactions reflect the strategic decisions of the investment entities involved, all of which are based in Rincon, Puerto Rico. The shares are held for the benefit of PLP Funds Master Fund LP, with Pleasant Lake Partners LLC serving as the investment adviser. Fund 1 Investments, LLC is the managing member of Pleasant Lake Partners LLC.
The shares are reported to be indirectly owned, as noted in the footnotes of the filing, and are held for the account of the Master Fund. Each entity involved disclaims beneficial ownership except to the extent of their pecuniary interest.
The transactions underscore continued interest in 1-800-Flowers.com by these investment entities, as they bolster their positions in the company.
In other recent news, 1-800-Flowers.com reported disappointing third-quarter 2025 financial results, with a larger-than-expected loss and revenue falling short of projections. The company posted an EPS of -$0.71, missing the forecast of -$0.26, and revenue came in at $331.45 million, below the anticipated $364.08 million. Additionally, the Consumer Floral and Gifts segment fell by 11.4%, and the Gourmet Foods Baskets segment dropped 18.2%, while the BloomNet segment grew by 4.5%. In response to these results, 1-800-Flowers.com has withdrawn its previous financial guidance and is focusing on its "Celebrations Wave" strategy to improve customer engagement and reduce costs. Noble Capital has downgraded the company’s stock rating from Outperform to Market Perform, citing concerns over the uncertain fundamental environment. The downgrade reflects revised expectations for the company’s fiscal 2026 performance, with shares trading at a valuation higher than the industry peer average. The company is also implementing cost reductions and strategic initiatives to address increased net debt and reduced cash flow. Investors are closely monitoring how these strategic changes will impact the company’s financial performance amid industry challenges.
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