Advantage solutions CEO David Peacock purchases $121,996 in stock

Published 12/03/2025, 21:32
Advantage solutions CEO David Peacock purchases $121,996 in stock

David Peacock, Chief Executive Officer of Advantage Solutions Inc. (NASDAQ:ADV), recently increased his holdings in the company by purchasing 70,000 shares of Class A Common Stock on March 11. The shares were acquired at a weighted average price of $1.7428, amounting to a total investment of approximately $121,996. This insider purchase comes as the stock trades near its 52-week low of $1.53, with shares down over 60% in the past year. According to InvestingPro analysis, ADV appears undervalued at its current market capitalization of $546 million.

In related transactions, Peacock also exercised performance restricted stock units on March 10, acquiring 188,679 shares. However, 83,114 of these shares were withheld by the company to satisfy tax obligations, at a price of $1.82 per share, totaling $151,267. Following these transactions, Peacock’s direct ownership stands at 2,489,438 shares. InvestingPro analysis reveals 14 key insights about ADV, including management’s aggressive share buybacks and the stock’s oversold status.

These moves come as part of Peacock’s ongoing involvement and investment in the company, reflecting his continued commitment to Advantage Solutions. The company maintains strong liquidity with a current ratio of 1.98, though it faces near-term profitability challenges with analysts projecting a return to profitability this year.

In other recent news, Advantage Solutions Inc. reported a mixed financial performance for the fourth quarter and full year 2024. The company experienced a 3% decline in Q4 revenue, totaling $762 million, while its adjusted EBITDA rose by 9% to $95 million. For the entire year, revenue remained flat at $3 billion, and adjusted EBITDA increased by 1% to $356 million. Advantage Solutions is focusing on technology upgrades and operational efficiency as part of its strategic initiatives. The company is also targeting low single-digit growth in both revenue and adjusted EBITDA for 2025, with capital expenditures projected to range between $65 million and $75 million. During the earnings call, CEO Dave Peacock emphasized the company’s strategic transformation and its commitment to long-term profitable growth. Additionally, the company is making significant investments in IT initiatives over the next three years to enhance decision-making and client service delivery.

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