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Watson Noel Bertram, a director at Affirm Holdings , Inc. (NASDAQ:AFRM), a fintech company with a market capitalization of $15.2 billion, executed a series of stock sales on March 17, 2025, according to a recent SEC filing. InvestingPro analysis indicates the stock has experienced significant volatility, with the price ranging from $22.25 to $82.53 over the past 52 weeks. The transactions involved the sale of multiple tranches of Class A Common Stock, amounting to a total of $114,450. The shares were sold at prices ranging from $43.56 to $47.73, with the stock currently trading at $47.74. Following these transactions, Bertram holds 38,997 shares in the company. These sales were conducted under a pre-established Rule 10b5-1 trading plan. For deeper insights into insider trading patterns and 12+ additional ProTips, visit InvestingPro.
In other recent news, Affirm Holdings Inc. has announced plans to expand its credit reporting to include all pay-over-time products with Experian (OTC:EXPGF), effective April 1, 2025. This initiative is aimed at fostering greater transparency in lending and helping consumers build their credit histories. Meanwhile, UBS analyst Tim Chiodo has maintained a Neutral rating on Affirm with a price target of $62, noting the company’s ongoing relationship with Walmart (NYSE:WMT) for the OnePay installment loan offering. However, Affirm’s business with Walmart has faced scrutiny following news that Walmart will partner with Klarna, introducing a direct competitor into the relationship.
Mizuho (NYSE:MFG) Securities has addressed concerns regarding Affirm’s exposure to Walmart, emphasizing that the market reaction might be disproportionate and that Affirm’s business with Walmart remains intact despite Klarna’s involvement. Affirm disclosed that transactions through its integrated program with Walmart accounted for about 5% of its Gross Merchandise Volume and around 2% of its Adjusted Operating Income for the six-month period ending December 31, 2024. The recent developments underscore the competitive dynamics in the buy now, pay later sector, where Affirm has been a key player.
Klarna’s partnership with Walmart is expected to be fully integrated by the holiday season, positioning it as the retailer’s exclusive buy-now-pay-later provider by year-end. This move marks a strategic expansion for Klarna as it prepares for a public listing in the U.S. Despite these challenges, Affirm continues to maintain significant partnerships, including an extended exclusive relationship with Shopify (NYSE:SHOP) until June 2028. These recent developments reflect the evolving landscape of financial technology partnerships and the competitive pressures faced by companies like Affirm in the industry.
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