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Airbnb (NASDAQ:ABNB), the $84.5 billion market cap hospitality platform with impressive 83% gross margins and a GOOD financial health rating according to InvestingPro, reported that Chief Financial Officer Elinor Mertz sold 6,250 shares of Class A Common Stock on July 7, 2025, at a price of $135.86, totaling $849,125.
Following the transaction, Mertz directly owns 461,361.295 shares of Airbnb, Inc. The sale was executed under a Rule 10b5-1 trading plan adopted on May 31, 2024. The transaction occurred with the stock trading near its 52-week range of $99.88-$163.93. InvestingPro analysis indicates the stock is currently fairly valued, with 8 additional exclusive ProTips available for subscribers seeking deeper insights into insider trading patterns and valuation metrics.
In other recent news, Booking Holdings (NASDAQ:BKNG) has made significant strides in expanding its tours, attractions, and experiences inventory, achieving a 28% growth over the past seven months. This expansion places Booking.com’s inventory at about 84% of Viator’s total listings, as noted by DA Davidson. Meanwhile, Airbnb is facing legal challenges as it has been named in a lawsuit over alleged omissions in its 2025 proxy statement. The company is accused of excluding certain shareholder proposals, which Airbnb claims it never received.
On the financial front, Airbnb’s stock rating was downgraded to Sell by Truist Securities, with a revised price target of $106.00. The downgrade is based on adjusted earnings projections, which have seen slight reductions for the upcoming years. Despite this, Bernstein has maintained an outperform rating for Airbnb, citing its higher free cash flow conversion and consensus growth outlook as justifications for its premium valuation. BTIG, however, has kept a Neutral rating on Airbnb, pointing out a slowdown in performance indicators compared to its peers.
The competitive landscape is also heating up, with BTIG noting intensified competition in the activities segment of the travel market. Airbnb’s relaunch of its Experiences offering and Booking’s focus on this area highlight a strategic emphasis on growth in this sector. Investors will likely continue to monitor these developments closely.
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