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Corey Allen Lambrecht, President and COO of American Rebel Holdings INC (AREB:AREB), sold 165,049 shares of common stock on September 30, 2025, according to a Form 4/A filing with the Securities and Exchange Commission. The shares were sold at a price of $0.97, for total proceeds of $160,097. The sale comes as the company’s stock has declined nearly 98% year-to-date, with the micro-cap company now valued at approximately $7.6 million. According to InvestingPro analysis, the stock appears undervalued relative to its Fair Value.
Following the transaction, Lambrecht directly owns 10,051 shares of American Rebel Holdings . The company currently shows a weak financial health score of 1.09 out of 5, with InvestingPro identifying 15 additional key factors affecting the company’s outlook.
In other recent news, American Rebel Holdings, Inc. has resolved its default with Bank of America, eliminating foreclosure risk related to its Champion Safe Co. subsidiary. The company received formal notification from Bank of America confirming the "Satisfaction of Judgment," marking the resolution of all related obligations. Additionally, American Rebel Holdings has amended the certificate of designation for its Series D Convertible Preferred Stock, increasing the number of authorized shares from 500,000 to 3,000,000. The company also corrected an administrative error in a Form 4 filing related to a transaction by Corey Lambrecht, clarifying the price per share as $1.16.
American Rebel Holdings announced a 1-for-20 reverse stock split, effective October 3, with shares trading on a split-adjusted basis under the same ticker symbol. The company has also acquired a 19% stake in Schmitty’s Herbal Snuff and Pouches, aiming to expand Schmitty’s retail distribution. Furthermore, American Rebel Holdings entered into a consulting agreement with FMW Media Works LLC, which includes providing media and consulting services in exchange for $10,000 per month and 500,000 shares of common stock. These developments reflect American Rebel Holdings’ strategic maneuvers in its financial and operational landscape.
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