Bitcoin price today: gains to $120k, near record high on U.S. regulatory cheer
Amplitude , Inc. (NASDAQ:AMPL) Director Erica Schultz sold 7,500 shares of Class A Common Stock on July 15, 2025, for a total of $94,205. The shares were sold at a weighted average price of $12.5607, with individual sales prices ranging from $12.41 to $12.81. The transaction comes as Amplitude’s stock trades near InvestingPro’s Fair Value, with shares showing remarkable strength, up 56% over the past year and 21% year-to-date.
On the same date, Schultz also exercised options to acquire 7,500 shares of Class A Common Stock at an exercise price of $4.19, and another 7,500 shares on June 11, 2025, for $4.19 each. The total value of shares acquired from exercising the options amounted to $62,850.
These transactions were disclosed in a Form 4 filing with the Securities and Exchange Commission. Following the sale, Schultz directly owns 107,406 shares of Amplitude, Inc. The sale was executed pursuant to a 10b5-1 trading plan adopted on March 12, 2025.
In other recent news, Amplitude Inc. has made significant strides with its recent acquisition of Kraftful, an AI-native Voice of Customer startup. The acquisition aims to enhance Amplitude’s digital analytics capabilities, although financial details were not disclosed. Analysts at Benchmark and Needham have reiterated their Buy ratings on Amplitude, with price targets set at $15 and $16, respectively, highlighting the strategic value of integrating Kraftful’s technology and team. BofA Securities also raised its price target for Amplitude to $15, citing the company’s potential to capture a larger share of the $50 billion digital analytics market. Furthermore, Amplitude’s recent launch of AI agents has impressed Needham, which noted the solution’s potential to accelerate cross-sell opportunities. In addition, Amplitude announced a strategic collaboration with Amazon (NASDAQ:AMZN) Web Services (AWS) to develop solutions that enhance customer experiences across various industries. This partnership is expected to leverage Gen AI-powered insights to help companies become more data-driven. The collaboration with AWS underscores Amplitude’s commitment to expanding its market reach and enhancing its analytics offerings.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.