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William Shane Trigg, the Chief Executive Officer of AppFolio Inc. (NASDAQ:APPF), a $7.85 billion market cap company with a GREAT financial health score according to InvestingPro, recently sold a portion of his holdings in the company. According to a filing with the Securities and Exchange Commission, Trigg sold 3,501 shares of AppFolio’s Class A common stock on February 18, 2025. The shares were sold at an average price of $217.27 each, amounting to a total transaction value of approximately $760,662. The transaction comes as the stock has declined 12.9% year-to-date, with analysts setting price targets ranging from $210 to $328.
Following this transaction, Trigg holds 83,824 shares of the company. The sale was conducted under a Rule 10b5-1 trading plan, which Trigg adopted in May 2024. Rule 10b5-1 plans allow company insiders to set up a predetermined schedule for selling shares, helping to avoid any potential accusations of insider trading. For comprehensive insider trading analysis and 12 additional ProTips about APPF, explore the detailed Pro Research Report available on InvestingPro.
In other recent news, AppFolio Inc. reported its fourth-quarter earnings for 2024, revealing mixed results that have caught the attention of investors. The company posted an earnings per share (EPS) of $0.92, missing the forecasted $0.94. However, AppFolio’s revenue exceeded expectations, coming in at $204 million compared to the anticipated $199.86 million. This revenue growth represents a 19% increase year-over-year, contributing to a full-year revenue of $794 million, up 28% from the previous year. Despite the positive revenue performance, the missed EPS forecast led to a notable decline in the company’s stock.
AppFolio also announced the acquisition of LiveEasy, which is expected to enhance its offerings in the resident industry segment. The company continues to expand its customer base, now managing 8.7 million units, a 6% increase from the previous year. Recently, AppFolio launched new AI capabilities and updated its Smart Maintenance platform, which have been well-received in the market. Additionally, AppFolio projects its 2025 revenue to be between $920 million and $940 million, anticipating a 17% growth.
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