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Director Tomer Bar-Zeev of Unity Software Inc (NYSE:U) sold 150,000 shares of common stock on September 2, 2025, for a total of $5.6 million. The sales were executed at prices ranging from $37.26 to $38.17. The transaction comes as Unity’s stock trades near its 52-week high of $41.41, having delivered an impressive 136% return over the past year. According to InvestingPro analysis, the stock is currently trading above its calculated Fair Value.
Following the transaction, Bar-Zeev directly holds 759,861 shares and indirectly holds 1,948,146 shares through Agathy Holdings Ltd. The sales were conducted under a pre-arranged Rule 10b5-1 trading plan adopted on March 4, 2025. Want deeper insights into Unity’s insider trading patterns and comprehensive financial analysis? InvestingPro offers exclusive access to detailed insider transaction history, along with 12+ additional ProTips and a complete Pro Research Report for smarter investment decisions.
In other recent news, Unity Software has reported its second-quarter results, showcasing revenue and EBITDA that surpassed the high end of guidance by $15.9 million and $15.5 million, respectively. This performance has prompted several analyst firms to adjust their price targets and ratings for the company. Needham has raised its price target to $40, citing Unity’s better-than-expected performance and strategic positioning in the mobile gaming ecosystem. Similarly, Jefferies increased its target to $40, highlighting the growth in Unity Ads and the momentum of its Vector platform. JMP Securities also raised its price target to $35, maintaining a Market Outperform rating, and noted that Unity’s third-quarter guidance appears conservative. Wells Fargo adjusted its price target to $29, acknowledging Unity’s consistent revenue outperformance over recent quarters. Meanwhile, Oppenheimer maintained a Perform rating, referencing mixed results from Unity’s Vector platform. These developments reflect the varied analyst perspectives on Unity Software’s recent performance and future potential.
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