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Salesforce, Inc. (NYSE:CRM) Chair and CEO Benioff Marc sold 2,250 shares of common stock on October 8, 2025, according to a Form 4 filing with the Securities and Exchange Commission. The sales, totaled $539,532, with prices ranging from $236.8095 to $241.2845. The stock, currently trading at $245.33, shows strong fundamentals according to InvestingPro analysis, with a perfect Piotroski Score of 9.
On the same day, Benioff also exercised options to acquire 2,250 shares of Salesforce common stock at a price of $161.50, for a total value of $363375. The company, now valued at $233.23B, trades at a P/E ratio of 35.54, reflecting its position as a prominent player in the software industry.
Following these transactions, Benioff directly owns 11,911,571 shares of Salesforce, Inc. common stock. He also indirectly owns 10,000,000 shares through the Marc Benioff Fund LLC and 107,000 shares held in trust. The company maintains impressive gross profit margins and strong financial health, with 8 additional key insights available through InvestingPro’s comprehensive research report.
In other recent news, Salesforce has been the subject of several significant developments. Stifel has adjusted its price target for Salesforce to $300 from $325 while maintaining a Buy rating, citing concerns about top-line improvement and AI monetization. Truist Securities has reiterated its Buy rating with a $400 price target, noting potential catalysts that could boost investor sentiment despite a lackluster first half of the year. Similarly, JMP Securities has maintained a Market Outperform rating with a $430 price target, even as Salesforce’s stock has seen a 26% drop year-to-date.
Salesforce has also announced a partnership with Haleon to enhance pharmacy engagement using Salesforce’s AI-powered technology, aiming to provide data-driven insights for sales representatives. In security news, Salesforce has informed its customers that it will not pay a ransom to the hacker group ShinyHunters, which threatened to release client data stolen earlier this year. These recent developments reflect ongoing strategic moves and challenges faced by Salesforce as it navigates investor expectations and operational hurdles.
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