BigCommerce director Ellen Siminoff acquires $147,625 in stock

Published 26/02/2025, 22:36
BigCommerce director Ellen Siminoff acquires $147,625 in stock

BigCommerce Holdings, Inc. (NASDAQ:BIGC) director Ellen Siminoff recently made significant stock acquisitions, according to the latest SEC filings. Siminoff purchased a total of 22,842 shares of Series 1 Common Stock over two days, with transactions occurring on February 24 and 25. The shares were acquired at prices ranging from $6.2825 to $6.4927 per share, amounting to a total investment of $147,625. According to InvestingPro data, the company maintains impressive gross profit margins of 77% and shows strong liquidity with a current ratio of 2.85.

The transactions increased Siminoff’s holdings to 76,175 shares, held indirectly through The D & E Living Trust. These purchases reflect Siminoff’s continued confidence in BigCommerce’s prospects as the company navigates the competitive e-commerce software market.

In other recent news, Barclays (LON:BARC) analysts downgraded BigCommerce Holdings from Equal Weight to Underweight, citing performance challenges and a challenging economic environment. The price target was also reduced to $7.00 from $8.00. The downgrade reflects concerns over BigCommerce’s execution issues and difficulties in attracting new customers and upselling to existing ones. Despite these hurdles, the company has initiated strategic changes, including appointing Travis Hess (NYSE:HES) as the new CEO and revising its go-to-market strategies. Barclays acknowledges these efforts but anticipates that the impact will be gradual. The firm maintains that BigCommerce’s short-term performance may lag during the software sector’s recovery. Analysts at Barclays believe the long-term outlook could improve with recent strategic shifts, although they expect the transition to be slow.

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