Cricut CEO Ashish Arora sells $1m+ in shares

Cricut , Inc. (NASDAQ:CRCT) Chief Executive Officer Ashish Arora sold a total of 173,489 shares of Class A Common Stock between July 7 and July 9, 2025, for over $1 million. The sales, executed under a pre-arranged 10b5-1 trading plan, saw prices ranging from $5.9382 to $6.2524 per share. According to InvestingPro data, the company maintains strong financial health with a "GREAT" overall score and holds more cash than debt on its balance sheet.

On July 7, Arora sold 60,000 shares. These shares were sold in multiple transactions at prices ranging from $6.1200 to $6.4650. On July 8, the CEO sold another 60,000 shares in multiple transactions at prices ranging from $5.8050 to $6.1250. The final sale occurred on July 9, with 53,489 shares sold in multiple transactions at prices ranging from $5.8750 to $6.0700. The stock has shown resilience this year, with a 19% YTD return.

Following these transactions, Arora directly owns 2,758,442 shares of Cricut, Inc. The company, currently valued at $1.25 billion, maintains a healthy liquidity position with a current ratio of 3.28. Get deeper insights into CRCT’s financial health and access exclusive analysis through InvestingPro’s comprehensive research reports.

In other recent news, Cricut Inc. reported its first-quarter 2025 earnings, which surpassed analysts’ expectations. The company achieved an earnings per share (EPS) of $0.11, beating the forecasted $0.09, and posted revenue of $162.6 million, slightly above the anticipated $161.96 million. Despite the positive earnings and revenue results, Cricut anticipates a decline in revenue for the first half of 2025, particularly in the accessories and materials segments. The company’s management has also revised its operating margin guidance due to uncertainties related to tariffs, although they plan to maintain positive operating income throughout the year.

Goldman Sachs responded to Cricut’s earnings report by adjusting its price target for the company’s shares from $5.25 to $5.00, while maintaining a Neutral rating. Cricut’s profitability in the first quarter was supported by one-time items, but management cautioned against relying on previous full-year operating margin guidance. In addition to financial performance, Cricut announced shareholder return initiatives, including a special dividend of $0.75 per share and a semi-annual dividend of $0.10 per share, both set for distribution in the third quarter.

Cricut’s gross margin improved significantly to 60.5%, up from 54.7% in the previous year, reflecting better cost management. The company also highlighted a 2% growth in platform revenue, although product revenue decreased by 7%. Cricut’s management emphasized their commitment to quarterly profitability and positive cash flow, despite challenges such as tariff impacts and market competition. The company continues to focus on platform and hardware investments to navigate the uncertainties and drive future growth.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.