Cricut CEO Ashish Arora sells $31,470 in shares

Published 27/03/2025, 22:08
Cricut CEO Ashish Arora sells $31,470 in shares

Ashish Arora, the Chief Executive Officer of Cricut , Inc. (NASDAQ:CRCT), a company currently valued at $1.11 billion and maintaining a "GOOD" financial health score according to InvestingPro, has recently sold a portion of his holdings in the company. According to a Form 4 filing with the Securities and Exchange Commission, Arora sold a total of 5,993 shares of Class A Common Stock over two days, March 25 and March 27, 2025. The sales were executed at a weighted average price range between $5.2506 and $5.2512 per share, amounting to approximately $31,470. The company’s stock appears undervalued based on InvestingPro’s Fair Value analysis, with strong fundamentals including a solid cash position exceeding its debt obligations.

The transactions were conducted under a Rule 10b5-1 trading plan, which Arora adopted on August 19, 2024. Following these sales, Arora retains ownership of 4,059,329 shares in the company.

Additionally, on March 26, 2025, Arora acquired 800,000 shares through restricted stock units, which will vest in four equal annual installments beginning on February 15, 2026. This acquisition was at no cost, as indicated by the transaction price of $0.00.

These transactions offer a glimpse into the executive’s current stock position and future vesting plans.

In other recent news, Cricut Inc. reported its fourth-quarter 2024 earnings, revealing an earnings per share (EPS) of $0.06, which surpassed the forecasted $0.04. However, the company’s revenue for the quarter was $209.3 million, falling short of the anticipated $231.16 million. Despite the revenue shortfall, Cricut’s stock saw a positive reaction, rising 9% in aftermarket trading. The company has indicated plans to increase marketing investments to enhance user engagement and expand international brand recognition, with a focus on boosting machine sales and developing new accessories. Analysts from Goldman Sachs and Citi both adjusted their price targets for Cricut, lowering them to $5.25 and $6.00 respectively, while maintaining a Neutral rating. Cricut’s management has expressed optimism for a rebound in growth during the second half of 2025, supported by strong sell-through rates of recent product launches. The company also reported a 7% year-over-year increase in paid subscribers, reaching 2.96 million. Despite these developments, Cricut anticipates continued revenue declines in the first half of 2025 as it ramps up investments in research, marketing, and intellectual property protection.

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