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Broomfield, CO – On May 9, 2025, Thomas J. Smach, a director at Crocs , Inc. (NASDAQ:CROX), executed a significant stock transaction, selling 9,139 shares of the company’s common stock. The shares were sold at an average price of $109.47 per share, amounting to a total transaction value of approximately $1,000,446. The transaction comes as Crocs, currently valued at $6.7 billion, maintains impressive gross margins of 59.25% and trades at an attractive P/E ratio of 7.35.
Following this sale, Smach holds 109,458 shares indirectly through a trust, as well as additional shares directly and through other indirect holdings. According to the filing, the shares sold were held in a trust, where Smach, along with his spouse, exercises voting and investment power. InvestingPro analysis shows the company maintains a "GREAT" financial health score, with liquid assets exceeding short-term obligations.
The transaction reflects a strategic decision by Smach, who has been involved with Crocs, Inc. as a director, contributing to the company’s oversight and governance. Investors often monitor such insider transactions closely as they may signal the insider’s perspective on the company’s future performance. With analyst targets ranging from $105 to $150 per share, InvestingPro subscribers can access 15+ additional exclusive insights about CROX’s valuation and growth prospects through detailed Pro Research Reports.
In other recent news, Crocs Inc. reported a strong first quarter for 2025, with earnings and revenues exceeding forecasts. The company posted earnings per share (EPS) of $3.00, surpassing analysts’ expectations, while revenue reached $937 million, beating the forecast of $907.11 million. This positive performance was driven by growth in the Crocs brand and strategic cost management. Despite withdrawing its full-year guidance due to tariff uncertainties, Crocs is focused on mitigating risks through sourcing adjustments and selective price increases.
Williams Trading upgraded Crocs’ stock to a Buy rating, raising the price target to $135 from $83, following a strong first quarter and a significant reduction in tariffs on Chinese goods. Stifel maintained a Buy rating on Crocs with a steady price target of $127, citing strong international sales and margin growth. However, the firm expressed concerns over potential impacts from tariffs on Chinese imports. Needham also raised its price target for Crocs to $129 from $118, acknowledging the company’s robust first-quarter performance and increased EPS estimates for the coming years.
The analysts from these firms highlighted Crocs’ capacity to deliver shareholder returns and emphasized the company’s strong market position and operational flexibility. However, they also pointed out challenges such as the potential impact of tariffs and the decline in Hey Dude brand revenue. Despite these challenges, Crocs remains optimistic about its future performance, supported by its strong brand equity and strategic initiatives.
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