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MINNEAPOLIS—William C. Zint, Senior Vice President and Chief Financial Officer of Deluxe Corp (NYSE:DLX), recently acquired shares in the company. According to a Form 4 filing with the Securities and Exchange Commission, Mr. Zint purchased 175 shares of Deluxe Corp common stock on June 11, 2025, at a price of $15.88 per share. The total value of the transaction amounted to $2,779. The purchase comes as the stock trades significantly below its InvestingPro Fair Value, with shares down nearly 33% over the past six months. The company maintains an impressive dividend yield of 7.77% and has consistently paid dividends for 55 consecutive years.
This acquisition was executed under a pre-established 10b5-1 trading plan adopted by Mr. Zint in December 2023. Following this transaction, Mr. Zint’s direct ownership in Deluxe Corp stands at 22,077 shares. InvestingPro subscribers can access comprehensive insider trading analysis, along with 10+ additional investment tips for DLX.
In other recent news, Deluxe Corporation reported its first-quarter 2025 earnings, surpassing Wall Street expectations with earnings per share (EPS) of $0.75, compared to the forecasted $0.72. The company’s revenue also exceeded estimates, reaching $536.5 million against the anticipated $527.18 million. This marks the ninth consecutive quarter where Deluxe’s earnings growth outpaced revenue growth, highlighting effective cost management and strategic execution. Additionally, Deluxe launched DAX, an artificial intelligence assistant designed to enhance partner support and customer service. DAX is part of the Deluxe.ai enterprise platform, which integrates AI with human expertise to improve decision-making and operations. On the analyst front, Deluxe recently received an upgrade from S&P, reflecting its strong progress in balance sheet optimization. The company maintains its full-year 2025 guidance, anticipating growth in its data segment while expecting a decline in its print segment. Deluxe’s strategic initiatives and new product launches have contributed to its positive performance, with a focus on expanding its payments and data services.
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