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Lesli Rotenberg, a Director at Build-A-Bear Workshop Inc (NYSE:BBW), sold 1,000 shares of common stock on October 13, 2025, according to a Form 4 filing with the Securities and Exchange Commission. The sales, totaling $61,335, were executed in two separate transactions. The sale comes as BBW shares have shown remarkable strength, delivering a 72% return over the past year, with analysts setting price targets between $75 and $85.
The first transaction involved the sale of 650 shares at a weighted average price of $60.9854, with prices ranging from $60.39 to $61.23. The second transaction involved the sale of 350 shares at a weighted average price of $61.9857, with prices ranging from $61.94 to $62.04. According to InvestingPro data, BBW maintains a healthy financial profile with a "GREAT" overall score and trades at a P/E ratio of 13.6x, suggesting reasonable valuation levels relative to its growth prospects.
Following the reported transactions, Ms. Rotenberg directly beneficially owns 7,969 shares of common stock and 1,856 shares of restricted stock of Build-A-Bear Workshop, Inc. The sales were executed under a prearranged Rule 10b5-1 trading plan adopted on July 7, 2025. InvestingPro analysis reveals 11 additional investment tips for BBW, along with comprehensive valuation metrics and growth projections available in the Pro Research Report.
In other recent news, Build-A-Bear Workshop reported impressive second-quarter results for fiscal year 2026, exceeding both earnings and revenue forecasts. The company achieved an earnings per share of $0.94, surpassing the expected $0.74, marking a 27.03% surprise. Revenue also exceeded expectations, reaching $124.2 million against a forecast of $116.2 million. In addition, the company’s Board of Directors declared a quarterly cash dividend of $0.22 per share, payable on October 9, 2025. Analyst firm DA Davidson raised its price target for Build-A-Bear Workshop from $64 to $85, maintaining a Buy rating. This decision was influenced by the company’s strong quarterly performance, driven by increased customer traffic and improved margins due to higher pricing and reduced promotional activity. These developments reflect the company’s solid financial health and strategic execution.
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