Duca of Appfolio sells $1.75 million in class A common stock

Maurice J. Duca, a ten percent owner of Appfolio Inc (NASDAQ:APPF), sold 5,300 shares of Class A Common Stock on August 5, 2025, according to a Form 4 filing with the Securities and Exchange Commission. The sales totaled $1.75 million, with prices ranging from $311.91 to $322.05. The transaction comes as Appfolio trades near its 52-week high of $326.04, having delivered an impressive 40% return over the past six months. According to InvestingPro analysis, the stock currently appears fairly valued based on its proprietary Fair Value model.

The sales were executed under a pre-arranged 10(b)5-1 trading plan adopted on December 13, 2024.

Following the transactions, Duca directly owns 78,295 shares of Appfolio’s Class A Common Stock. Additionally, Duca has indirect ownership through family trusts, pension trusts, and limited liability companies: IGSB Cardinal I, LLC, IGSB Gaucho Fund I, LLC, and IGSB Cardinal Core BV, LLC.

In other recent news, AppFolio Inc. reported robust second-quarter results for 2025, surpassing Wall Street expectations. The company’s earnings per share were $1.38, exceeding the anticipated $1.27, and revenue reached $236 million, beating the expected $230.1 million. Piper Sandler upgraded AppFolio’s stock rating from Neutral to Overweight, citing growth acceleration, and raised its price target to $350. DA Davidson also increased its price target for AppFolio to $375, maintaining a Buy rating, following a discussion with the company’s VP of Finance about its continued outperformance and growth prospects. Additionally, AppFolio named Tim Eaton (NYSE:ETN) as its permanent Chief Financial Officer, effective July 30, after serving as Interim CFO since October 2024. These developments reflect AppFolio’s strategic moves and financial achievements in recent times.

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