eBay CFO Stephen Priest sells $352,482 in stock

Published 18/03/2025, 22:22
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Stephen J. Priest, the Senior Vice President and Chief Financial Officer of eBay Inc. (NASDAQ:EBAY), a $30.4 billion market cap company with impressive 72% gross margins, recently sold shares of the company in a series of transactions. According to the SEC Form 4 filing, Priest sold a total of 5,253 shares on March 17, 2025, with prices ranging between $66.21 and $67.70 per share. The total value of these sales amounted to $352,482.

In addition to these sales, the filing also noted that Priest disposed of shares in transactions related to tax obligations, totaling $2,527,641, at a price of $65.28 per share. These transactions were part of a Rule 10b5-1 trading plan, which allows company insiders to set up a predetermined plan to sell company stock in accordance with insider trading laws.

Following these transactions, Priest retains a significant holding in eBay, maintaining direct ownership of 93,140 shares. InvestingPro has identified several positive factors for eBay, including aggressive share buybacks and consistent dividend growth. Subscribers can access 8 additional ProTips and comprehensive analysis in the Pro Research Report.

In other recent news, eBay’s financial performance and strategic initiatives have garnered attention from several analyst firms. eBay’s fourth-quarter earnings report exceeded expectations, with earnings per share (EPS) reaching $1.25, a 16% increase year-over-year, though revenue of $2,579 million fell slightly short of consensus estimates. CFRA maintained a Buy rating with a $76 target, highlighting potential growth from new listings on Facebook (NASDAQ:META) Marketplace and the acquisition of Caramel. Meanwhile, Benchmark raised its price target to $75, maintaining a Buy rating, while expressing concerns about eBay’s conservative guidance for 2025 amid economic challenges.

Susquehanna also raised its price target for eBay to $65, citing a strong fourth-quarter performance but maintaining a Neutral rating due to macroeconomic pressures. Similarly, Evercore ISI adjusted its price target to $63, acknowledging eBay’s positive momentum despite challenges such as tariffs and currency fluctuations. Stifel maintained its Hold rating with a $63 target, noting eBay’s strategic efforts to navigate global eCommerce challenges. These recent developments reflect a mix of optimism and caution among analysts as eBay adapts to economic conditions and implements strategic changes.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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