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Stephen J. Priest, the Senior Vice President and Chief Financial Officer of eBay Inc. (NASDAQ:EBAY), disclosed in a recent SEC filing that he sold a portion of his holdings in the company. On April 17, 2025, Priest sold 1,167 shares of eBay’s common stock, generating a total of $77,267. The shares were sold at a weighted average price of $66.21, with prices ranging from $65.87 to $66.70. The transaction occurred as eBay’s stock trades near $66.28, with InvestingPro analysis suggesting the company is currently undervalued despite its impressive 72% gross profit margins.
In addition to the sale, Priest executed other transactions on April 15, 2025. He acquired 2,525 shares through the exercise of restricted stock units, increasing his holdings without any cost. Furthermore, he disposed of 1,358 shares to cover tax obligations, valued at $88,949, at a price of $65.50 per share. These insider transactions come as eBay maintains strong financial health, with management actively buying back shares.
Following these transactions, Priest’s direct ownership of eBay’s common stock stands at 65,080 shares. The sale was conducted under a pre-established Rule 10b5-1 trading plan adopted on June 12, 2024. For deeper insights into eBay’s valuation and financial health metrics, investors can access the comprehensive Pro Research Report available on InvestingPro.
In other recent news, eBay’s financial performance has been a focal point for analysts, with multiple firms weighing in on the company’s prospects. CFRA analysts reiterated a Buy rating with a $76 price target, noting eBay’s fourth-quarter earnings per share of $1.25, which marked a 16% year-over-year increase, though revenue slightly missed consensus estimates. Susquehanna raised its price target for eBay to $65, citing strong fourth-quarter earnings but maintained a Neutral rating due to macroeconomic pressures affecting future outlooks. Evercore ISI modestly increased its price target to $63, maintaining an In Line rating, reflecting cautious optimism following a positive earnings report despite challenges like tariffs and currency fluctuations.
Stifel analysts kept their Hold rating with a $63 price target, acknowledging eBay’s strategic use of artificial intelligence to enhance operations amid global eCommerce challenges. Benchmark analysts highlighted eBay’s resilience, noting the company’s efforts to modernize its platform and the potential positive impact of customer-to-customer initiatives. These developments come as eBay adapts to economic conditions in Europe, with a focus on enhancing cross-border trade. As eBay continues to navigate these dynamics, its strategic initiatives and market adaptations remain under scrutiny by investors and analysts alike.
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