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The Edward K. Christian Trust, a ten percent owner of Saga Communications Inc (NASDAQ:SGA), reported selling shares of Class A Common Stock on July 30 and 31, 2025. The sales totaled $14,249. The company, currently trading at $12.78, maintains a market capitalization of $82.3 million and offers investors a substantial 7.83% dividend yield. According to InvestingPro analysis, the stock appears undervalued based on its Fair Value assessment.
On July 30, the trust sold 689 shares at a weighted average price of $13.1014, in a range of $13.10 to $13.11. Following this, on July 31, the trust sold 400 shares at a weighted average price of $13.0568, in a range of $13.05 to $13.07. The company maintains strong financial health with more cash than debt on its balance sheet and has consistently paid dividends for 14 consecutive years.
Following these transactions, the Edward K. Christian Trust directly owns 898,186 shares of Saga Communications Inc.
The sales were reported in a Form 4 filing with the Securities and Exchange Commission.
In other recent news, Saga Communications reported a net revenue decrease of 4.3% for the first quarter of 2025, bringing in $24.2 million compared to $25.3 million in the same period last year. Despite this decline, the company managed to slightly improve its operating loss, narrowing it to $2.3 million from $2.4 million. The company’s digital ad growth strategy has been highlighted as a positive development, contributing to a sense of optimism regarding its financial management. No mergers or acquisitions were announced in this period. There were no analyst upgrades or downgrades reported for Saga Communications. The company continues to focus on digital strategies to enhance its market position. These developments reflect Saga Communications’ ongoing efforts to adapt to changing market conditions.
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