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Mandy J. Fields, Senior Vice President and Chief Financial Officer at e.l.f. Beauty, Inc. (NASDAQ:ELF), sold 55,602 shares of common stock on September 8, 2025, for approximately $7,589,680. The sale comes as the company’s stock has shown remarkable strength, gaining over 87% in the past six months. According to InvestingPro data, e.l.f. Beauty maintains impressive gross margins of 71% and carries a "GREAT" financial health score.
The sales were executed in multiple transactions with prices ranging from $133.7686 to $139.4482.
Following the reported transactions, Fields directly owns 64,154 shares of e.l.f. Beauty, Inc., which includes 47,398 restricted stock units.
The transactions were made pursuant to a 10b5-1 trading plan adopted by Fields on June 9, 2025.
In other recent news, e.l.f. Beauty reported its first-quarter fiscal 2026 results, showing a 9.0% year-over-year sales growth to $353.7 million, slightly surpassing the consensus estimate of 8.5%. The company also posted adjusted earnings per share of $0.89, exceeding both Canaccord and broader market expectations of $0.84. Following these results, Canaccord Genuity maintained its Buy rating but lowered the price target to $128 due to tariff concerns. In terms of acquisitions, BofA Securities reiterated its Buy rating and $135 price target, noting a revised sales growth forecast of 25% for fiscal 2026 after e.l.f. Beauty’s acquisition of Rhode. This acquisition is expected to bolster international expansion for both e.l.f. and Naturium brands.
Additionally, Deutsche Bank recently downgraded e.l.f. Beauty from Buy to Hold, raising its price target to $128 after the stock rallied 25% since August. Conversely, Morgan Stanley upgraded the stock from Equalweight to Overweight, citing an attractive entry point due to recent stock volatility and an unexpected slowdown in U.S. sales. Deutsche Bank also upgraded the stock back to Buy after a significant 9.5% decline, maintaining a price target of $121 and indicating potential upside. These developments highlight the varied analyst perspectives on e.l.f. Beauty’s stock amidst recent financial results and strategic moves.
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