Grassadonia Brian, ecosystem lead at Block, sells $2.8m in shares

Brian Grassadonia, Ecosystem Lead at Block, Inc. (NYSE:XYZ), sold 35,145 shares of Class A Common Stock on October 8, 2025, according to a Form 4 filing with the Securities and Exchange Commission. Block, with a market capitalization of $45.6 billion, has demonstrated strong momentum with a 52.8% price return over the past six months.

The shares were sold at a price of $80.0, with the total transaction amounting to $2,811,600. Following the transaction, Grassadonia directly owns 535,896 shares of Block, Inc. According to InvestingPro analysis, Block currently trades below its Fair Value, with a P/E ratio of 16x and maintains a "GREAT" financial health score. Get access to 10+ more exclusive ProTips and comprehensive analysis with InvestingPro.

The sale was executed under a Rule 10b5-1 trading plan adopted on June 2, 2025.

In other recent news, Block Inc. has been the focus of several developments that may interest investors. UBS has maintained its Buy rating and a $95.00 price target on Block, citing the company’s strong positioning and the potential of its Cash App Card’s Buy Now, Pay Later feature. Similarly, TD Cowen reiterated its Buy rating and the same price target, highlighting Block’s innovation during the Square Releases Fall 2025 event, particularly in restaurant and food service solutions. Jefferies also maintained its Buy rating with a $90.00 price target, noting a decline in sales job listings, which they interpret as a sign of potential growth in U.S. Gross Payment Volume in 2026.

Block’s Square division announced enhancements to its AI assistant, integrating local data insights to help small businesses make informed decisions. Additionally, Square launched a new bitcoin payment solution for small businesses, offering fee-free bitcoin transactions for the first year. This new platform includes Bitcoin Payments, Bitcoin Conversions, and a Bitcoin Wallet, allowing businesses to manage bitcoin transactions seamlessly. These updates reflect Block’s continued focus on innovation and expanding its service offerings.

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