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SAN FRANCISCO—John B. Replogle, a director at Grove Collaborative Holdings, Inc. (NYSE:GROV), recently acquired 42,735 shares of the company’s Class A common stock. The shares were purchased at an average price of $1.1799, totaling approximately $50,423. The transaction took place on May 21, 2025. The purchase comes as Grove, with a market capitalization of $53.3 million, trades near its 52-week low of $1.02. According to InvestingPro analysis, the stock appears slightly undervalued based on its Fair Value estimates.
The shares were bought in multiple trades, with prices ranging from $1.115 to $1.21 per share. After this transaction, Replogle directly owns 497,859 shares of Grove Collaborative Holdings.
Additionally, Replogle indirectly holds 53 shares through Replogle Family LLC, where he serves as manager. This acquisition reflects Replogle’s continued investment in the company.
In other recent news, Grove Collaborative Holdings Inc. reported a substantial decline in revenue for the first quarter of 2025, with a year-over-year decrease of 18.7% to $43.5 million. The company also saw a 16% drop in its active customer base, now totaling 678,000. Despite these setbacks, Grove Collaborative is optimistic about future quarters, forecasting improvements in revenue and strategic growth initiatives. The company has been focusing on strategic acquisitions, including the asset acquisitions of Grab Green and Eat Greens, as part of its growth strategy. Additionally, Grove Collaborative has highlighted an increase in advertising expenditure, up by $800,000 from the previous year, to support new customer acquisition. Analysts have raised questions about the effectiveness of this increased advertising spend and the impact of the company’s recent e-commerce platform migration. The platform transition, according to Grove Collaborative, resulted in a $2 to $3 million revenue impact in Q1 but has mostly resolved its initial challenges. Lastly, the company has amended its asset-based loan facility, extending its maturity to 2028, which is expected to provide more financial flexibility moving forward.
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