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Katherine Barton, the Chief Growth Officer of Honest Company , Inc. (NASDAQ:HNST), recently sold a portion of her holdings in the company. According to a recent SEC filing, Barton sold 31,234 shares of Honest Company common stock on March 7, 2025, at an average price of $4.91 per share. The total value of this transaction amounted to approximately $153,358. The sale occurred as the stock, currently trading at $4.71, shows significant volatility according to InvestingPro data, with the price ranging between $2.40 and $8.97 over the past 52 weeks.
This sale was conducted under an approved sell-to-cover plan, which is designed to cover the tax liabilities associated with the vesting of previously granted Restricted Stock Units (RSUs). Following this transaction, Barton retains ownership of 954,561 shares, which includes 685,391 RSUs that will eventually convert into an equivalent number of common shares. The company, with a market capitalization of $512 million, maintains strong liquidity with more cash than debt on its balance sheet. InvestingPro analysis reveals 8 additional key insights about HNST’s financial health and growth prospects, available in the comprehensive Pro Research Report.
In other recent news, The Honest Company reported its fourth-quarter and full-year 2024 earnings, revealing a notable increase in revenue and profitability. The company exceeded earnings expectations with an earnings per share (EPS) of -$0.01, surpassing the forecast of -$0.02. Revenue for the fourth quarter reached $99.84 million, beating the anticipated $96.34 million and reflecting an 11% year-over-year growth. For the full year, revenue rose by 10% to $378 million, marking the company’s highest annual revenue. Honest Company also achieved its first full year of positive Adjusted EBITDA at $26 million. Despite these positive financial results, the company’s stock fell by 6.87% in aftermarket trading. Additionally, the company has projected a revenue growth of 4-6% for 2025, with an anticipated Adjusted EBITDA of $27-30 million. Analysts from firms like AGP and JPMorgan have shown interest in the company’s distribution strategies and margin expansion plans.
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