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John L. Garcia, a director at LiveWire Group, Inc. (NASDAQ:LVWR), recently sold a significant portion of his holdings in the company. According to a recent SEC filing, Garcia sold a total of 106,557 shares over two consecutive days, generating approximately $740,421. The transactions come as the stock, currently trading at $5.67, has shown significant volatility with a beta of 1.74 according to InvestingPro data.
On June 11, 2025, Garcia sold 49,998 shares at a weighted average price of $7.49 per share. The sale prices for these transactions varied from $7.25 to $8.76. The following day, June 12, 2025, he sold an additional 56,559 shares at a weighted average price of $6.47 per share, with sale prices ranging from $6.26 to $6.71.
Following these transactions, Garcia retains ownership of 2,698,722 shares in LiveWire Group, including 121,360 unvested restricted stock units.
In other recent news, LiveWire Group Inc. reported its Q1 2025 financial results, showing a revenue of $2.74 million with an earnings per share (EPS) of -0.09. Despite the negative EPS, the company’s strategic direction seems to have garnered investor confidence. Additionally, LiveWire held its 2025 Annual Meeting of Stockholders where key proposals, including the election of director nominees and the ratification of KPMG LLP as the independent auditor, were approved. The company is also focusing on cost-saving measures to reduce cash burn and operating losses, projecting an operating loss of $59 million and a cash burn of $49 million for the year. Harley Davidson, which is associated with LiveWire, highlighted strategic initiatives and product innovations that may influence LiveWire’s market perception positively. Meanwhile, LiveWire plans to continue evaluating all business options, including seeking external capital if necessary. These developments reflect the company’s efforts to navigate a challenging macroeconomic environment and improve its financial standing.
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