Netflix director Reed Hastings sells $31.3m in shares

Director Reed Hastings of NETFLIX INC (NASDAQ:NFLX), which has delivered an impressive 80% return over the past year and maintains a perfect Piotroski Score of 9, sold 20,899 shares of common stock on September 2, 2025, at prices ranging from $1186.182 to $1215.0079, netting $31.3 million.

On the same day, Hastings also exercised options to acquire 25,959 shares of Netflix common stock at a price of $109.96, for a total value of $2854451.

Following these transactions, Hastings directly holds 394 shares of Netflix and indirectly holds 2,154,241 shares by Trust.

In other recent news, Netflix’s second-quarter performance has led to significant financial analysis and projections. Citi has maintained a Neutral rating on Netflix while raising its price target to $1,295, reflecting an updated model based on the company’s Q2 2025 results and revised revenue outlook. Bernstein also reiterated an Outperform rating with a price target of $1,390, noting that profit-taking prior to the earnings announcement impacted stock performance. In terms of strategic moves, Netflix is finalizing a deal to stream the "Home Run Derby" for over $35 million annually through 2028. Additionally, the company has started using Runway AI’s video generation software for content production, a move that has stirred discussions in Hollywood about the role of artificial intelligence. Meanwhile, Comcast’s NBCUniversal is in advanced negotiations with Major League Baseball for a $200 million annual deal to broadcast games on NBC and Peacock. In a related development, Funko Inc. has announced that Josh Simon, formerly of Netflix, will become its new CEO in 2025. These developments highlight Netflix’s ongoing strategic initiatives and the broader industry’s evolving landscape.

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