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Diane Brayton, the Executive Vice President and Chief Legal Officer of The New York Times Company (NYSE:NYT), recently executed a significant stock transaction. According to a recent SEC filing, Brayton sold 10,000 shares of Class A Common Stock on February 27, 2025. The shares were sold at a weighted average price of $47.895, amounting to a total value of $478,950. The transaction comes as NYT trades near its InvestingPro Fair Value, with the company maintaining strong financial health and a GOOD overall rating.
In addition to the sale, Brayton acquired 16,968 shares on February 26, 2025, through the achievement of specific performance goals, as part of a performance-based equity award under the company’s 2020 Incentive Compensation Plan. This acquisition did not involve a cash transaction, as the shares were awarded at no cost. The company has demonstrated solid financial performance, with a return on equity of 16% and revenue growth of 7.8% over the last twelve months.
Furthermore, Brayton delivered 7,057 shares to The New York Times Company to satisfy tax withholding obligations related to the performance-based equity award. These shares were valued at $47.88 per share, totaling $337,889.
Following these transactions, Brayton’s direct ownership stands at 42,879 shares.
In other recent news, The New York Times reported fourth-quarter 2024 revenue of $727 million, slightly below Guggenheim’s estimate of $728 million, with adjusted operating income at $170 million, which was 3% lower than expected due to higher operating costs. Guggenheim responded by lowering its price target for the company to $52 while maintaining a Neutral rating, citing challenges in adding core news subscribers despite growth in other digital products. Deutsche Bank (ETR:DBKGn), however, reaffirmed its Buy rating and slightly increased its price target to $67, expecting the company to meet the higher end of its financial guidance. The New York Times has been proactive in enhancing shareholder returns, authorizing an additional $350 million for share repurchases and increasing its dividend per share by 38.5% to 18 cents starting in 2025. Deutsche Bank analysts anticipate healthy growth in digital subscribers, projecting 1.2 million net additions and a 6.3% revenue increase year-over-year. The company’s strategic direction includes a multi-year outlook aiming for 15 million total subscribers and 9-12% annual growth in adjusted operating profit through 2027. Despite some challenges, digital-only Average Revenue Per User grew by 4.4% year-over-year, and Deutsche Bank remains optimistic about the company’s future trajectory. The New York Times continues to adapt its business model, focusing on digital transformation and exploring potential ventures into AI technology.
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