Roku: CFO Jedda Dan sells $270k in class A common stock

roku, inc. (NASDAQ:ROKU) Chief Financial Officer Jedda Dan, sold 3,000 shares of Class A Common Stock on July 15, 2025, at a price of $90.20, for a total transaction value of $270,600. The sale comes as ROKU shares have gained over 22% year-to-date, with the stock currently trading near $91. According to InvestingPro analysis, ROKU appears slightly undervalued at current levels.

Following the transaction, Jedda Dan directly owns 76,132 shares of the company’s stock. The sale was executed under a pre-arranged 10b5-1 trading plan. With ROKU’s market capitalization at $13.3 billion and its next earnings report due on July 31, 2025, InvestingPro subscribers can access comprehensive insider trading analysis and 10+ additional investment tips for smarter decision-making.

In other recent news, Roku has made significant strides in the Canadian market with the launch of its first Roku-made TVs, available exclusively at Best Buy (NYSE:BBY) Canada. These new TVs, part of the Roku Select Series, come in various sizes and feature Roku’s operating system. They offer advanced features such as Roku Smart Picture technology, Bluetooth headphone support, and access to over 200 live TV channels. Meanwhile, KeyBanc has upgraded Roku’s stock rating to Overweight, citing potential growth in advertising and a favorable position in the connected TV market. The firm projects a 43% EBITDA growth CAGR for Roku from 2024 to 2027, reflecting confidence in the company’s strategic initiatives.

Additionally, Needham has raised its price target for Roku to $100, highlighting improved labor productivity as a key factor. The firm’s analysis shows Roku’s revenue per full-time employee increased significantly between 2021 and 2024. Citizens JMP reiterated a Market Outperform rating for Roku, maintaining a $95 price target and emphasizing the company’s market penetration and platform monetization potential. This comes as Roku’s TV operating system remains the top-selling in the U.S., with over 50% of U.S. broadband households using the platform.

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