Salesforce CEO Benioff sells $1.1 million in CRM stock

Published 14/10/2025, 22:52
© Reuters.

Salesforce, Inc. NASDAQ:CRM Chair and CEO Marc Benioff sold a total of $1.1 million in company stock on October 10 and October 13. The sales occurred at prices ranging from $241.7056 to $248.8775 per share. The software giant, currently valued at $229 billion, maintains excellent financial health with a perfect Piotroski Score of 9, according to InvestingPro data.

Benioff sold a total of 3,473 shares of Salesforce NASDAQ:CRM common stock in multiple transactions. These sales were executed in accordance with a pre-arranged Rule 10b5-1 trading plan. The company maintains impressive gross profit margins of 78% and currently trades near its 52-week low.

On the same dates, Benioff exercised options to acquire 4,500 shares of Salesforce NASDAQ:CRM common stock at a price of $161.50, for a total value of $726,750.

Following these transactions, Benioff directly owns 11,911,571 shares of Salesforce NASDAQ:CRM. He also indirectly owns 10,107,000 shares through a trust and the Marc Benioff Fund LLC.

In other recent news, Salesforce announced its financial commitment to invest $15 billion in San Francisco over the next five years. This investment will focus on creating an AI Incubator Hub, supporting workforce development, and assisting companies in adopting AI technologies. Additionally, Salesforce has expanded its strategic partnerships, including a collaboration with Stripe and OpenAI to develop an Instant Checkout integration using the Agentic Commerce Protocol. This integration aims to provide AI-powered shopping experiences for merchants. Furthermore, Salesforce and OpenAI are working together to integrate Salesforce’s Agentforce 360 platform into ChatGPT, allowing users to access CRM data and build AI agents. In another partnership expansion, Salesforce and Anthropic are targeting regulated industries by delivering AI solutions while ensuring data security. Meanwhile, Northland downgraded Salesforce’s stock rating from Outperform to Market Perform, citing a lack of expected acceleration in the company’s Remaining Performance Obligation.

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