Salesforce CEO Benioff sells $532k in CRM stock

Published 12/08/2025, 22:36
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Salesforce (NASDAQ:NYSE:CRM) Chair and CEO Marc Benioff sold a total of $532,017 worth of company stock on August 11, 2025. The sales occurred at prices ranging from $232.3378 to $241.201 per share. The stock, currently trading at $231.66, is near its 52-week low of $226.48, with InvestingPro analysis indicating an undervalued position for the $221 billion software giant.

According to a Form 4 filing with the Securities and Exchange Commission, Benioff disposed of 2,250 shares of Salesforce common stock.

On the same day, Benioff also exercised options to acquire 2,250 shares of Salesforce stock at a price of $161.50, for a total value of $363,375.

Following these transactions, Benioff directly owns 11,911,571 shares of Salesforce, Inc. He also indirectly owns 10,107,000 shares through a trust and the Marc Benioff Fund LLC.

These transactions were executed automatically under a pre-arranged Rule 10b5-1 trading plan adopted on January 9, 2025.

In other recent news, Salesforce Inc. and ServiceNow (NYSE:NOW) Inc. are reportedly in advanced discussions to invest $1.5 billion in Genesys Cloud Services Inc., with each company contributing approximately $750 million. This investment would value Genesys at around $15 billion. Meanwhile, JPMorgan has released a research note highlighting OpenAI’s achievement of approximately $10 billion in annual recurring revenue in the first half of 2025, marking an 82% increase. OpenAI is now positioned as the third most valuable private company globally, valued at $300 billion.

In analyst updates, Citizens has reiterated its Market Outperform rating on Salesforce stock with a price target of $430. Similarly, JMP Securities has maintained its Market Outperform rating and $430 price target on Salesforce following a review of the company’s merger with Informatica. However, BMO Capital has lowered its price target for Salesforce to $335 from $350, while maintaining an Outperform rating, citing a lack of near-term catalysts for the company’s AI initiatives. These developments provide investors with insights into the strategic moves and financial outlooks for Salesforce and other companies.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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