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Salesforce (NYSE:CRM), a prominent software industry player with impressive gross profit margins of 78%, saw Chair and CEO Marc Benioff sell $546,547 worth of company stock on September 26, 2025. The sales, executed under a prearranged trading plan, involved 2250 shares of common stock sold in multiple transactions at prices ranging from $241.4027 to $244.279. According to InvestingPro analysis, the company currently shows strong fundamentals with a perfect Piotroski Score of 9.
On the same day, Benioff exercised options to acquire 2,250 shares of Salesforce common stock at a price of $161.50, for a total value of $363375. The current market price of $245.1 suggests significant value creation since the option grant date.
Following these transactions, Benioff directly owns 11,911,571 shares of Salesforce, Inc. common stock. He also indirectly owns 10,000,000 shares through the Marc Benioff Fund LLC and 107,000 shares by trust. For deeper insights into Salesforce’s valuation and 11 additional ProTips, access the comprehensive Pro Research Report available on InvestingPro.
In other recent news, Salesforce has been the focus of multiple analyst reports and strategic business developments. The company reported second-quarter revenue and current remaining performance obligation growth that exceeded estimates by approximately 1%. Despite this positive performance, TD Cowen reiterated its Buy rating with a $335 price target, while CFRA adjusted its price target to $300 from $375, maintaining a Strong Buy rating. Additionally, BNP Paribas Exane reaffirmed an Outperform rating with a $305 price target, highlighting Salesforce’s addition of 2,000 paying Agentforce customers in the last quarter.
In related developments, Youxin Technology announced its acquisition of a 51% stake in Celnet Technology Co., Ltd., China’s largest Salesforce partner, for approximately RMB 5.24 million (US$736,461) in cash. This acquisition includes additional equity and cash incentives tied to performance targets. Meanwhile, JMP Securities maintained a Market Outperform rating for Salesforce with a $430 price target, following a presentation by executives from Hubbl Technologies, a company within the Salesforce ecosystem. These recent developments indicate ongoing interest and strategic movements surrounding Salesforce and its partners.
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