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Salesforce, Inc. (NYSE:CRM), the $234 billion software giant with impressive 77.65% gross profit margins, saw Chair and CEO Marc Benioff sell $555,001 worth of company stock on September 23, 2025. The sales, executed under a pre-arranged 10b5-1 trading plan, involved multiple transactions with prices ranging from $244.7361 to $250.0807. According to InvestingPro analysis, the stock is currently trading below its Fair Value.
According to a Form 4 filing with the Securities and Exchange Commission, Benioff sold 685 shares, 272 shares, 400 shares, 535 shares, 97 shares, and 261 shares in separate transactions.
On the same day, Benioff also exercised options to acquire 2,250 shares of Salesforce common stock at a price of $161.50, for a total value of $363375. These options stemmed from a non-qualified stock option grant and the transactions were also executed automatically pursuant to a Rule 10b5-1 trading plan.
Following these transactions, Benioff directly owns 11,911,571 shares of Salesforce. Additionally, he indirectly owns 10,000,000 shares through the Marc Benioff Fund LLC and 107,000 shares via a trust. For deeper insights into insider trading patterns and comprehensive financial analysis, including 10+ additional ProTips, access the full Salesforce research report on InvestingPro.
In other recent news, Youxin Technology Ltd announced its acquisition of a 51% stake in Celnet Technology Co., Ltd., China’s largest Salesforce partner. The deal, valued at approximately RMB 5.24 million (US$736,461), includes additional equity and cash incentives tied to performance targets. Meanwhile, Salesforce.com has been the focus of several analyst reports. BNP Paribas Exane reiterated its Outperform rating on Salesforce, maintaining a price target of $305, despite a 5% drop in the company’s stock. CFRA lowered its price target on Salesforce to $300 from $375, citing a valuation based on a price-to-earnings ratio significantly below historical averages. TD Cowen reaffirmed its Buy rating and set a $335 price target, noting Salesforce’s second-quarter revenue exceeded estimates by about 1%. RBC Capital also adjusted its price target to $250 from $275, maintaining a Sector Perform rating after Salesforce reported strong quarterly performance, particularly in its Data Cloud and AI offerings, which saw significant growth. These developments highlight the ongoing interest and analysis from financial institutions regarding Salesforce’s market position and future prospects.
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