Salesforce CEO Benioff sells $574k in CRM stock

Published 02/09/2025, 22:22
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Salesforce, Inc. (NASDAQ:CRM), the $241.7 billion market cap software giant trading at $252.86 per share, saw Chair and CEO Marc Benioff sell a total of $574,422 in company stock on August 29, 2025. The sales involved 229 shares, 806 shares, 334 shares, 852 shares, and 29 shares of common stock, with prices ranging from $253.67 to $257.19. According to InvestingPro analysis, the stock currently trades at a P/E ratio of 38.9x and shows potential upside based on its Fair Value estimates.

On the same day, Benioff also exercised options to acquire 2,250 shares of Salesforce common stock at a price of $161.50, for a total value of $363,375. The company maintains strong financial health, as evidenced by its impressive gross profit margins of 77.3%.

Following these transactions, Benioff directly owns 11,911,571 shares of Salesforce. Additionally, he indirectly owns 10,000,000 shares through the Marc Benioff Fund LLC and 107,000 shares held in trust. For deeper insights into insider trading patterns and comprehensive analysis, check out the detailed Pro Research Report available on InvestingPro, covering over 1,400 top US stocks.

In other recent news, Salesforce is preparing to release its fiscal second-quarter earnings report for the period ending in July. Analysts have been active in updating their ratings and price targets for the company ahead of this announcement. Cantor Fitzgerald has reiterated its Overweight rating with a price target of $325.00. Meanwhile, Oppenheimer has increased its price target to $370.00, citing the potential for AI developments, although they note some softening business trends. BofA Securities has lowered its price target to $325.00, as discussions with partners indicated that deal activity met but did not exceed expectations. TD Cowen also reduced its price target to $335.00, pointing to mixed demand signals, with a downturn in enterprise checks but improved results in commercial segments. Citizens JMP maintained a Market Outperform rating and a $430.00 price target, observing an increase in positive business data points. These updates reflect a range of perspectives on Salesforce’s performance and potential, as the company approaches its earnings release.

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