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Salesforce (NYSE:CRM) Chair and CEO Marc Benioff sold a total of $582,618 worth of company stock on July 15, 2025. The sales, executed under a pre-arranged 10b5-1 trading plan, involved multiple transactions with prices ranging from $258.0394 to $261.1339. The transactions come as the $246.5 billion software giant trades near $258, with InvestingPro analysis suggesting the stock is slightly undervalued.
According to a Form 4 filing with the Securities and Exchange Commission, Benioff sold 822 shares at a weighted average price of $258.0394, 980 shares at a weighted average price of $258.9125, 276 shares at a weighted average price of $260.3643 and 172 shares at a weighted average price of $261.1339. The sales occurred with Salesforce maintaining impressive gross profit margins of 77.3% and trading at 39.9 times earnings.
On the same day, Benioff also exercised options to acquire 2,250 shares of Salesforce common stock at a price of $161.50, for a total value of $363,375. Additionally, 43,995 shares were withheld to cover tax liabilities upon the vesting and settlement of performance-based restricted stock units, valued at $257.58 per share, for a total of $11,332,232.
Following these transactions, Benioff directly owns 11,955,566 shares of Salesforce. He also indirectly owns 10,000,000 shares through the Marc Benioff Fund LLC and 107,000 shares through a trust. For deeper insights into insider trading patterns and comprehensive financial analysis, including 8 key ProTips, check out the detailed Salesforce research report on InvestingPro.
In other recent news, Salesforce has been the focus of several significant developments. The company is continuing its pursuit of a merger with Informatica, with JMP Securities maintaining its Market Outperform rating and a $430 price target, despite the stock’s underperformance relative to market indices. BMO Capital also adjusted its outlook, lowering the price target for Salesforce to $335 from $350, citing a lack of immediate catalysts for its AI initiatives, although the firm maintains an Outperform rating. Meanwhile, Cantor Fitzgerald reiterated its Overweight rating with a $325 price target, emphasizing customer adoption of Salesforce’s Agentforce product and potential revenue growth from upcoming price increases. In another development, Salesforce appointed Amy Chang and David Kirk to its Board of Directors, both bringing extensive experience in technology and innovation. Chang’s background includes leadership roles at Cisco (NASDAQ:CSCO) and Google (NASDAQ:GOOGL), while Kirk is known for his contributions to NVIDIA (NASDAQ:NVDA) and expertise in parallel computing. These appointments are seen as strategic moves to enhance Salesforce’s focus on AI and digital transformation. Additionally, Citizens analyst Patrick Walravens reaffirmed a Market Outperform rating with a $430 price target, reflecting confidence in Salesforce’s positioning within the AI landscape.
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