Salesforce CEO Benioff sells $600k in CRM stock

Published 26/07/2025, 20:28
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Salesforce, Inc. (NYSE:CRM), the $257 billion software giant with impressive 77% gross profit margins, saw its Chair and CEO Marc Benioff sell a total of $600,247 worth of company stock on July 24, 2025. The company’s shares currently trade at $269.11, with InvestingPro analysis suggesting the stock is slightly undervalued. The sales were executed in multiple transactions with prices ranging from $266.3326 to $268.0984.

Benioff sold 1,442 shares at a weighted average price of $266.3326, 471 shares at a weighted average price of $267.1911 and 337 shares at a weighted average price of $268.0984.

On the same day, Benioff also exercised options to acquire 2,250 shares of Salesforce common stock at a price of $161.50, for a total value of $363,375.

These transactions were executed automatically pursuant to a Rule 10b5-1 trading plan adopted by Benioff on January 9, 2025. Following these transactions, Benioff directly owns 11,911,571 shares and indirectly holds 10,107,000 shares through a trust and the Marc Benioff Fund LLC. He also directly holds 157,622 non-qualified stock options.

In other recent news, OpenAI has achieved approximately $10 billion in annual recurring revenue in the first half of 2025, marking an 82% increase, according to a research note by JPMorgan. This positions OpenAI as the third most valuable private company globally, with a valuation of $300 billion following a March fundraising round. Meanwhile, Salesforce has been the subject of several analyst ratings and reviews. Citizens analyst Patrick Walravens has reiterated a Market Outperform rating on Salesforce, setting a price target of $430. JMP Securities also maintained its Market Outperform rating with the same price target after reviewing Salesforce’s merger with Informatica. Conversely, BMO Capital lowered its price target for Salesforce to $335, citing a lack of near-term catalysts, especially concerning its AI initiatives. Cantor Fitzgerald continues to hold an Overweight rating with a $325 price target, supported by insights from a major client. These developments reflect the ongoing interest and varying perspectives on Salesforce’s future performance.

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