Salesforce CEO Benioff sells $606k in CRM stock

Published 30/07/2025, 22:10
© Reuters.

Salesforce (NASDAQ:NYSE:CRM) Chair and CEO Marc Benioff sold 2,250 shares of company stock on July 29, 2025, for approximately $606,014. The sales occurred at prices ranging from $267.8877 to $273.51.

According to a Form 4 filing with the Securities and Exchange Commission, Benioff also exercised options to acquire 2,250 shares of Salesforce common stock at a price of $161.50, for a total value of $363375. InvestingPro analysis shows the company maintains impressive gross profit margins of 77.3% and has received a "GREAT" overall financial health score.

The sales were executed automatically pursuant to a Rule 10b5-1 trading plan adopted by Benioff on January 9, 2025. Following the transactions, Benioff directly owns 11,911,571 shares of Salesforce. He also indirectly owns 10,107,000 shares through a trust and the Marc Benioff Fund LLC. For deeper insights into Salesforce’s valuation and growth prospects, including 10+ additional ProTips and comprehensive financial analysis, check out the detailed Pro Research Report available on InvestingPro.

In other recent news, OpenAI has reached approximately $10 billion in annual recurring revenue in the first half of 2025, marking an 82% increase. According to a research note by JPMorgan, this positions OpenAI as the third most valuable private company globally, with a valuation of $300 billion. The company has attracted significant investments, receiving 18% of the $315 billion invested in AI/ML startups since 2023. Meanwhile, Salesforce has been the focus of several analyst updates. Citizens has reiterated a Market Outperform rating on Salesforce stock with a price target of $430, following a discussion at the Citizens Technology Forum. JMP Securities also maintained its Market Outperform rating and $430 price target on Salesforce after reviewing its merger with Informatica. However, BMO Capital lowered its price target for Salesforce to $335 from $350, citing a lack of near-term catalysts. Cantor Fitzgerald continues to support Salesforce with an Overweight rating and a $325 price target, based on insights from discussions with a significant client.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.