Is this U.S.-China selloff a buy? A top Wall Street voice weighs in
Salesforce (NASDAQ:CRM) Chair and CEO Marc Benioff sold a total of $547,343 in company stock on October 9, 2025. The sales involved 1,946 shares of common stock, sold in multiple transactions at prices ranging from $237.9413 to $245.4231.
On the same day, Benioff also exercised options to acquire 2,250 shares of Salesforce common stock at a price of $161.50, for a total value of $363,375.
Following these transactions, Benioff directly owns 11,911,571 shares of Salesforce. He also indirectly owns 10,000,000 shares through the Marc Benioff Fund LLC and 107,000 shares via a trust.
The sales were executed automatically under a pre-arranged Rule 10b5-1 trading plan adopted on January 9, 2025. Want deeper insights into Salesforce’s valuation and 8 additional exclusive ProTips? Discover more with InvestingPro.
In other recent news, Salesforce has been at the center of several key developments. The company announced a partnership with Haleon to enhance pharmacy engagement using Salesforce’s Life Sciences Cloud for Customer Engagement and other AI-powered solutions. This collaboration aims to provide data-driven insights to Haleon’s sales representatives globally. Meanwhile, Salesforce faced a cybersecurity threat from a group named ShinyHunters, which claimed to have stolen client data. The company has decided not to pay the ransom demanded by the hackers.
On the financial front, Stifel lowered its price target for Salesforce from $325 to $300, though it maintained a Buy rating, citing concerns about top-line improvement and AI monetization. Truist Securities reiterated its Buy rating with a $400 price target, suggesting potential catalysts for investor sentiment improvement. KeyBanc Capital Markets shared insights from its West Coast Bus Tour, noting Salesforce’s progress in enterprise AI adoption, particularly in workflow integration. These developments come as Salesforce prepares for its annual Dreamforce conference, a significant event for the company and its stakeholders.
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