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In a recent filing with the Securities and Exchange Commission, Parker Harris, Co-Founder and CTO of Slack, a subsidiary of Salesforce, Inc. (NYSE:CRM), disclosed a series of stock transactions. The software giant, currently valued at $277.76 billion and maintaining a "GREAT" financial health score according to InvestingPro, continues to demonstrate strong market presence. On March 24, 2025, Harris sold a total of 3,273 shares of Salesforce common stock at an average price of $284.5797 per share, amounting to approximately $931,429.
Prior to the sales, Harris executed a series of stock acquisitions on March 22, 2025. These acquisitions were primarily exercises of restricted stock units, totaling 6,952 shares, which were converted at no cost. These transactions increased his direct ownership to 128,419 shares before the subsequent sales.
Additionally, Harris holds significant indirect ownership through various family trusts and LLCs, maintaining substantial holdings in Salesforce stock. For comprehensive insider trading analysis and 12+ additional exclusive insights, access the full Salesforce research report on InvestingPro.
In other recent news, Salesforce has been actively engaging in strategic moves and has caught the attention of several analyst firms. The company recently issued equity awards to new hires from its acquisitions of Own Company and Zoomin, granting a total of 95,777 restricted stock units to 218 employees under its 2014 Inducement Equity Incentive Plan. This move aligns with Salesforce’s strategy to integrate new talent and incentivize long-term commitment. Analysts at Truist Securities reiterated a Buy rating with a $400 price target, citing growth drivers such as Data Cloud and AI/Agentforce as potential catalysts for revitalizing Salesforce’s growth trajectory through fiscal year 2026.
Meanwhile, TD Cowen maintained a Buy rating with a $375 target, highlighting Salesforce’s 11% constant currency growth in current remaining performance obligations, which exceeded company guidance. Despite a conservative forecast for subscription growth, TD Cowen expressed confidence in Salesforce’s market position and future prospects. BMO Capital Markets adjusted its price target to $367 from $375 while maintaining an Outperform rating, noting solid earnings but slightly underwhelming revenue guidance for fiscal year 2026. The firm’s analysts remain optimistic about the potential of Salesforce’s Data Cloud and Agentforce offerings. These developments reflect Salesforce’s ongoing efforts to strengthen its position in the market and leverage its strategic investments.
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