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Snap (NASDAQ:SNAP), the $13.1 billion social media company, saw its Chief Business Officer Mohan Ajit sell 28,238 shares of Class A Common Stock on October 16, 2025, according to a Form 4 filing with the Securities and Exchange Commission. The shares were sold at a weighted average price of $7.8305, for a total value of $221,117. According to InvestingPro analysis, Snap is currently trading below its Fair Value, with the stock down nearly 29% year-to-date.
The prices for the shares sold ranged from $7.665 to $7.965. The sale was to cover tax withholding obligations related to the settlement and release of restricted stock units. Following the transaction, Mohan directly owns 5,436,173 shares of Snap Inc.
The sale was executed under the transaction code "S". The filing was signed by Atul Porwal, Attorney-in-fact, on October 20, 2025.
In other recent news, Snap Inc. is experiencing mixed developments. Guggenheim has maintained its Neutral rating on the company, highlighting ongoing pricing challenges from its Sponsored Snaps roll-out, but expects third-quarter advertising revenue to grow by 4.6%, an increase from the previous quarter. The firm forecasts total third-quarter revenue growth at 8.4%, aligning with Snap’s guidance range. Meanwhile, Citizens has reiterated a Market Perform rating, noting declines in user engagement metrics, with U.S. time spent on Snapchat dropping by 14% year-over-year. Mizuho has initiated coverage on Snap with a Neutral rating and a $9 price target, acknowledging potential growth opportunities but expressing caution due to weak feedback from advertising channels. Additionally, Snapchat has introduced new paid storage options for users exceeding the 5GB limit in their Memories feature, while most users will experience no changes. These developments come amid broader challenges and opportunities for Snap Inc.
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