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In a recent transaction, Kecia Steelman, President and CEO of Ulta Beauty, Inc. (NASDAQ:ULTA), acquired 1,440 shares of the company’s common stock. The purchase, made on March 20, 2025, was executed at a price of $346.89 per share, totaling approximately $499,528. This insider purchase comes as the stock has experienced a significant decline, down 19.4% year-to-date, with the current share price at $366.16. According to InvestingPro analysis, the stock appears undervalued despite trading at a P/E ratio of 14.3x. Following this acquisition, Steelman holds a total of 16,992 shares directly. This transaction reflects Steelman’s continued investment in the company she leads. InvestingPro subscribers can access 8 additional key insights about Ulta Beauty’s financial health and market position through exclusive ProTips and comprehensive research reports.
In other recent news, ULTA Beauty has reported its latest earnings, showcasing a notable performance with earnings per share (EPS) exceeding expectations. The company’s comparable store sales rose by 1.5%, surpassing the anticipated 0.8%, while its earnings before interest and taxes (EBIT) of $516 million exceeded the consensus estimate. However, the company’s guidance for fiscal year 2025 indicates a transitional period, with projected EPS between $22.50 and $22.90, falling short of the consensus estimate of $23.52. Analysts from various firms have adjusted their price targets for ULTA Beauty. TD Cowen, BMO Capital Markets, Piper Sandler, and Stifel have all reduced their price targets, with TD Cowen and Stifel setting them at $400, BMO at $404, and Piper Sandler at $364. Canaccord Genuity also adjusted its price target to $526 while maintaining a Buy rating, despite ULTA’s slight sales decline of 1.9% year-over-year. The company is in a transition year, with increased investments aimed at enhancing competitiveness, including brand building and digital capabilities. Analysts note that ULTA Beauty faces challenges such as intensified competition and a need for strategic realignment, yet there is cautious optimism about its long-term prospects.
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