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Unity Software Inc . (NYSE:U) Chief Accounting Officer Barrysmith Mark sold 1,011 shares of common stock on July 16, 2025, according to a Form 4 filing with the Securities and Exchange Commission. The sale comes as Unity’s stock trades near its 52-week high of $34.55, having delivered an impressive 87.62% return over the past year. The shares were sold at a price of $32.30, for a total transaction value of $32,655.
Following the transaction, Barrysmith directly owns 464,372 shares of Unity Software (ETR:SOWGn).
The sale was executed under a Rule 10b5-1 trading plan adopted on September 12, 2024. For deeper insights into Unity’s insider trading patterns and 14 additional ProTips, check out the comprehensive Pro Research Report available on InvestingPro.
In other recent news, Unity Software has seen a series of developments impacting its financial outlook and management structure. Jefferies analyst Brent Thill raised Unity’s price target to $35, citing improvements in their Vector product and an increase in Return on Ad Spend. Conversely, BofA Securities downgraded Unity to an Underperform rating with a $15 price target, expressing concerns about the company’s monetization strategy for its game engine. Adding to the complexity, Unity’s Chief Technology Officer, Steve Collins, resigned after six months, following a period of internal challenges, including significant layoffs and a CEO resignation.
Morgan Stanley (NYSE:MS) adjusted its price target for Unity to $15, reflecting strong first-quarter performance and improved operating margin projections for the coming years. Meanwhile, Stifel reduced its price target to $28 but maintained a Buy rating, acknowledging strong first-quarter results and the potential of Unity’s new Vector product despite conservative guidance for the next quarter. These varied analyst perspectives highlight both optimism and caution surrounding Unity’s future prospects. Investors are keeping a close watch on how Unity navigates these changes and addresses ongoing challenges.
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