Unity Software’s chief accounting officer sells $29,781 in stock

Published 18/03/2025, 21:02
Unity Software’s chief accounting officer sells $29,781 in stock

Barrysmith Mark, the Chief Accounting Officer of Unity Software Inc . (NYSE:U), recently sold a portion of his holdings in the company. According to a Form 4 filing with the Securities and Exchange Commission, Mark sold 1,445 shares of Unity Software (ETR:SOWGn)’s common stock on March 17, 2025, at a price of $20.61 per share. The stock currently trades at $21.15, with InvestingPro analysis indicating the company is currently undervalued based on its Fair Value assessment. The total value of the transaction amounted to $29,781. Following this sale, Mark retains ownership of 483,417 shares in the company.

The transaction was executed under a pre-established Rule 10b5-1 trading plan, which Mark adopted on September 12, 2024. Such plans allow company insiders to set up a predetermined schedule for selling shares, providing a defense against potential accusations of insider trading.

In other recent news, Unity Software has announced plans to offer $500 million in convertible senior notes due in 2030, aiming to attract qualified institutional buyers. The proceeds are expected to finance the repurchase of its 0% Convertible Senior Notes due in 2026 and other corporate purposes, including potential acquisitions. This move has raised concerns about potential share dilution and increased debt levels. Additionally, Unity Software’s Human Capital and Compensation Committee approved performance-based restricted stock units for its executives, linking their vesting to revenue and adjusted EBITDA targets over a three-year period.

UBS recently adjusted its price target for Unity Software to $30, maintaining a Neutral rating, while noting optimism about the company’s strategies and AI/ML model. Needham also raised its price target to $33 and retained a Buy rating, expressing confidence in Unity’s Grow business turnaround with the launch of a new product called Vector. Analysts from Needham expect the Grow business to rebound in the latter half of 2025, despite uncertainty surrounding algorithm performance. These developments reflect Unity Software’s ongoing efforts to strengthen its financial position and strategic direction.

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