Vita Coco CEO Roper sells $1.6m in company stock

Martin Roper, Chief Executive Officer of Vita Coco Company, Inc. (NASDAQ:COCO), sold 30,000 shares of common stock on September 29 and 30, 2025, according to a Form 4 filing with the Securities and Exchange Commission. The sale comes as COCO trades near its 52-week high of $43.28, having delivered an impressive 50.76% return over the past year. According to InvestingPro analysis, the stock appears overvalued at current levels.

The sales, executed in multiple transactions, resulted in proceeds of $1,667,475. The prices for the shares sold ranged from $40.437 to $42.943. With a market capitalization of $2.41 billion and a P/E ratio of 31.59, COCO trades at premium multiples relative to its peers.

The filing indicates that 10,000 of the shares were directly held by Roper, while the remaining 20,000 shares were held indirectly by the Christopher G. Roper Exempt Family Trust, the Peter S. Roper Exempt Family Trust and the Thomas L. Roper Exempt Family Trust. Following the transactions, Roper directly owns 308,897 shares and indirectly owns 243,406, 242,515 and 243,531 shares through the Christopher G. Roper Exempt Family Trust, the Peter S. Roper Exempt Family Trust and the Thomas L. Roper Exempt Family Trust, respectively. Roper also has derivative holdings in the form of Non-Qualified Stock Options.

The sales were executed pursuant to a Rule 10b5-1 trading plan.

In other recent news, Vita Coco Company reported strong financial results for the second quarter of 2025. The company achieved earnings per share of $0.38, surpassing the forecasted $0.3692. Revenue also exceeded expectations, reaching $168.76 million compared to the anticipated $162.31 million. These results reflect the company’s robust performance during the period. Analysts had projected these financial metrics, and Vita Coco’s ability to surpass them highlights its operational success. Additionally, the company’s shares experienced a rise in pre-market trading following the announcement of these results. Investors may find these developments noteworthy as they indicate the company’s current financial health. These updates are part of the recent developments concerning Vita Coco Company.

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